Twitter’s prime customers are posting much less since Musk acquisition, Pew exhibits

Twitter’s energy customers are nonetheless coming to the app, however fewer are posting on it since Elon Musk’s acquisition late final 12 months, in response to a survey from Pew Analysis Middle.

“The Middle’s new evaluation of precise habits on the positioning finds that essentially the most lively customers earlier than Musk’s acquisition – outlined as the highest 20% by tweet quantity – have seen a noticeable posting decline within the months after,” the survey’s authors wrote on Wednesday. “These customers’ common variety of tweets per thirty days declined by round 25% following the acquisition.”

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Moreover, about six in ten U.S. adults who’ve used Twitter up to now 12 months mentioned they’ve just lately taken breaks from the service, and 1 / 4 of the group indicated they won’t use Twitter a 12 months from now, the survey mentioned.

The brand new information underscore the challenges dealing with Twitter’s incoming CEO, Linda Yaccarino, who will exchange Musk. She’ll be taking up the ailing social media service, which has misplaced a lot of advertisers over the previous few months on issues that racist and in any other case inappropriate content material has flourished since Musk’s takeover.

Yaccarino, who just lately resigned from her place as NBCUniversal world promoting chief, might want to restore relationships with Twitter’s advertisers and get a grasp on content material moderation. Musk has slashed the corporate’s workforce by about 80% to roughly 1,500 workers, eliminating some those who he ought to’ve saved, he acknowledged in an interview with CNBC on Tuesday.

“Determined occasions name for determined measures,” Musk mentioned. “So there is no query that among the individuals who had been let go most likely should not have been let go.”

The Pew survey additionally confirmed most of Twitter’s content material is produced by a small group of energy customers.

“Since Musk’s acquisition, 20% of U.S. adults on the positioning have produced 98% of all tweets by this group,” the survey mentioned.

Upon request for remark, Twitter responded with its now customary poop emoji.

Watch: Elon Musk on Twitter’s new CEO